Marketing automation systems are able

Here are the new phases: Define a detailed plan of the entire prospect (and customer) journey. Establish which data to collect and which phases of the customer journey map to focus on and, consequently, create a website that allows you to collect this valuable information . Implement and integrate marketing automation systems that allow you to follow the entire user journey, from lead generation to conversion, via a lead management and nurturing strategy. Create workflows activated by the actions performed by the user on the website that allow you to integrate online communication (social media, DEM) with offline communication meetings, phone calls.

Create personalized messages and content to be automatically sent to the interlocutor following the completion of an action. Implement and integrate all contact acquisition systems with managed social networks. In general, however, the help of marketing automation software in building a customer journey map is fundamental because: It allows for in-depth data analysis. Facilitates the lead Web Development Services management and creation process . It allows you to identify the crucial phases in the user's journey and activate workflows based on these. It allows you to integrate the activities of various company departments along the entire path, thanks to the integration with other management systems such as Social CRM. It offers the ability to monitor changes and results in real time.

It allows you to monitor conversations that take place on monitored social networks , if integrated. Thanks to optimized interfaces, marketing automation software allows you to more easily manage the various phases of the customer journey map. Marketing automation software offers essential help along the entire customer journey map, in particular it allows all company departments to actively collaborate from marketing to sales up to customer care. Thanks to these new tools, even smaller companies can have a 360-degree view of their interlocutors, and intercept their interest.

_________________
Web Development